Improvements in technology and the ever-more connected world mean we can be tuned in to the thoughts of so many more people at once. But how much are we really getting from that data?
Tech has, and will continue to, revolutionise the world. But on the brand side, are we using it in the right ways?
When loyalty is earned, it provides the chance for the human-brand relationship to ascend to something beyond the transactional.
Every sector is battling the ongoing worldwide economic crisis. Brands are having to grapple with tangible shifts that require big decisions.
Our report will be arriving on Wednesday 8th November 2023. It's time to re-think our brand-building approach in these difficult economic times.