How do you protect a premium price in a competitive market? WePioneer led the EQUITONE team through a coaching programme, building the brand confidence needed to express a bold promise of client partnership.
This producer of high-end ventilated façade materials are at the forefront of their field. But in a highly competitive market with rising costs, messaging around their added-value service offering was needed to help protect their premium position.
EQUITONE needed to amplify its role with architects and bring this to life in the way it communicated. There was a need for an actionable plan and upskilling of the internal team. Our work helped create the foundations for a step change in the marketing effort.
Our senior team of Pioneers offered both strategic planning and leadership. Informed by focus groups and collaborative workshops, we built a clear picture of the opportunity and developed a positioning around EQUITONE’s role for architects.
To achieve this, we built a practical toolkit for communicating the promise across its channels. The project involved reinforcing the foundations; introducing marketing best practices, tools and building blocks that would power the team’s success. Crucially, this was supported by hands-on coaching designed to inspire and equip the marketing team for ultimate brand ownership.